ashley
marie
callaway

user experience research & strategy

hi! i'm ashley.

I’m a Senior UX researcher and designer based in Seattle, WA with 6+ years experience.

I spent 3+ years at HERE Technologies as part of their design research team working on the HERE Platform, a B2B platform for working with location data, processing, products, and services, leading research for several key feature areas.

I have experience in a variety of both qualitative and quantitative research methods, coupled with strong communication skills to take research from raw data to consumable insights.

resume

academic work

1. Visual Representations of Gender & Implications for Website Trust

Winter 2018

Conducted as part of a doctoral-level quantitative research methods class with Prof. Jake Wobbrock, this project explored how gender representations impact user trust of websites.

2. Exploring Video Games for Storytelling
Fall 2017

As part of a class on participatory design with Prof. Jason Yip, a group of graduate students from the iSchool, sponsored by Foundry10, ran design sessions with kids through the Seattle Public Library to learn how video games might be used as a storytelling medium.

3. Why MSIM?
Fall 2016

Using a mixed-method approach, our team investigated factors influencing program choice for students enrolled in the MS Information Management program at the University of Washington Information School.